At Left Field Labs, we believe technology can be instrumental to environmental conservation. With impassioned and principled minds applied to the cause, creative technology can become one of our planet’s greatest assets. It was with this mindset that we created WeTree, to tackle the problem of climate change in an engaging and tangible way.
Recognizing the proven, powerful effect that reforestation has on recapturing carbon and saving the earth, we dedicated our team to building a platform that fosters tree-planting in hopes of moving our planet toward carbon neutrality.
We created WeTree, an AR reforestation app and experience—available for iOS and Google—that bridged a virtual world with the physical one. Users visited a digital forest, via AR, and while there they virtually signed and planted a digital tree.
Because we believe global reforestation is a cause the world should take part in, WeTree was available free of cost to users.
To spread the word, we leveraged our agency holiday gift as an opportunity to share the app, and invited our colleagues to join in the effort to plant trees for a healthier earth. Every time a user planted a virtual tree, we sponsored the planting of a real tree, through the nonprofit WeForest.
Mobile Web App Development
Motion / 3D Design