A reimagined digital presence for Google Home
Google Home
Google asked LFL to evolve their Home platform, from static content to an adaptive, user-first experience that could grow with the brand. The challenge: turn a sprawling product site into a streamlined, strategic ecosystem that made complex features simple, discoverable, and engaging, and reimagine a smarter experience for the smart home.
A reimagined Google Home experience
Turning complexity into clarity. We simplified the UX, reorganized content architecture, and clarified the platform’s value prop, designing bite-sized, personalized pathways that speak to both power users and smart home newcomers. Every touchpoint now guides users with intent, helping them explore features and find what matters faster and even more personalized.
Research-driven thinking & design
At LFL, insight fuels design. User research revealed a forgettable homepage and a confusing structure. We re-centered the Welcome experience to better serve Google’s two core audiences—tech-savvy Builders and everyday Learners—bringing clarity, structure, and narrative into the fold to:
Make the value proposition clear.
Simplify complex concepts for easy understanding.
Create a welcoming experience that sets expectations.
Ensure the page is memorable and engaging.
Executional efficiencies & impact
More content. Less time. Greater impact. With a new design system and dev kit, LFL helped accelerate production, expanding educational content 8x while cutting the design and development timeline by over 70%, from six months to eight weeks. The results:
+23% YoY increase in organic sessions
+8.7% returning users
+13% engaged sessions per user
20.6% of users now return to the site
Prototyping the future with AI
In a 4-week innovation sprint, we developed a working prototype for integrating an LLM (large language model) into the site, enabling AI-powered guidance through simple CTAs. The result? A smarter, more helpful path to purchase and support.
Let's talk about what's next
From scalable design systems to AI-enhanced experiences, the future of smart living is now built on clarity, speed, and intelligent automation. And this is just the beginning. Our work on Google Home redefined what a smart home experience could feel like. If you're ready to bring clarity to your platform, personalize at scale, or explore how AI can deepen engagement, let’s build what’s next together.