How do you transform a sprawling smart home site
into a clear, personalized experience serving both newcomers and advanced users?
Solution
We redesigned Google Home around clearer architecture, personalized pathways, and a stronger value proposition.
Research shaped experiences for both everyday learners and technical builders. A new design system accelerated content production,
while an AI prototype explored how LLM-powered guidance could make product discovery, education, support, and purchase decisions easier.
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23%
year-over-year increase in organic site sessions
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8x
more educational content produced through new system
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70%
reduction in design and development production timeline
The Action
What are you trying to make real?
Tell us about the bet you're making, and we'll show you how to make it real.
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