Thought LeadershipOctober 28Production Notes: Inside the Making of Agentforce CityStep inside the making of Agentforce City, Salesforce’s immersive Dreamforce experience that turned AI storytelling into a massive living, breathing world.
Thought LeadershipSeptember 21 The Age of Collective Intelligence Demands We Build What’s NextSarah Mehler argues how collective intelligence can unite human ingenuity and AI to tackle bigger, more meaningful challenges previously thought to be unsolvable.
Thought LeadershipAugust 28The Emperor's New Tech: Why Most Immersive Brand Experiences Are Failing ConsumersMost immersive brand experiences fall flat. Here’s why human-first design—not tech spectacle—will shape the future of engagement.
PeopleJuly 3Left Field Labs Celebrates 17 Years of Building What’s Next Amid Expanding Global Client RosterLeading applied AI capabilities drove double-digit revenue growth for the Stagwell (STGW) firm in 2024 and transformative experiences for Qualcomm, Google, and Hasbro
Thought LeadershipJune 6AI Needs Experiential More Than Ever — and Experiences Need AILeft Field Labs' founder and CEO, Sarah Mehler on why, in an age of digital fatigue, brands must move beyond screens to create emotionally resonant, real-world experiences powered by immersive, human-centred technology
AIMay 25AI Is the New Experiential: How Digital Agencies Are Repeating the Same Hype CycleKristana Fruci, executive director, production at Left Field Labs shares four ways clients can see through industry buzzwords, spot smoke-and-mirrors agencies, and tell the difference between real innovation and hype.
MarketingApril 2Derivative to disruptive: Chinese car brands are finally ready for the US marketLeft Field Labs’s Yann Caloghiris explores how, despite the potential tariffs, Chinese car brands could take pole position in the US.
AIMarch 13Traditional Generative AI vs Agentic AI: What’s Different and Why It MattersDiscover the key differences between generative AI and agentic AI. Learn about AI agents, their business impact, and how to build agentic AI solutions.
