Look at recent headlines and one thing is clear: there is a widening gap between what technology companies claim their AI can do and what buyers, partners, and end users are actually willing to believe. For the biggest names in tech, that gap is becoming one of the most consequential problems in marketing—and it isn't closing through keynote slides, product demos, or white papers. It closes when people can walk into a room, touch something, and understand the technology on their own terms.
That's the through-line behind eight awards Left Field Labs took home at the 2026 Eventex Awards, one of the world's leading programs honoring experiential work. Three clients—Google, Salesforce, and Qualcomm—each came to us with a version of the same problem, and each trusted us to solve it the same way: by building experiences people could actually feel, that would earn their belief.
Agentic AI on Main Street: Salesforce's Largest Dreamforce Experience Yet
Eventex, Gold for B2B Event
Eventex, Gold for Customer Engagement Event
Eventex, Gold for Multisensory Experience
Eventex, Silver for Event Storytelling
Ex by Event Marketer, Winner for Best Use of Event Technology
Abstract claims about agentic AI are easy to make and hard to believe. For Dreamforce 2025, we designed and built Agentforce City—a working American Main Street, the size of a football field and a half, constructed inside the Moscone Center—to make belief possible at scale. Seventeen branded storefronts across seven industries, thirty-two live demos, and participating brands including Equinox, Lululemon, Volkswagen, Pandora, and PepsiCo translated Salesforce's AI platform into something attendees could walk into, smell, touch, and immediately understand. The result was 16,000 digital scans across roughly 6,200 visitors—a 1,376% increase over 2024—with Agentforce City becoming one of Dreamforce's most visited and photographed destinations. It was our third year partnering with Salesforce on Dreamforce, and the work has since grown to anchor their full-year events strategy for 2026.
Qualcomm Snapdragon Summit 2025
Eventex, Silver for Summit
Eventex, Silver for Tech Event
Eventex, Silver for Brand Experience (Technology)
Qualcomm needed to prove that on-device, agentic AI wasn't a roadmap promise—it was already running, already fast, and already real. We built an immersive summit experience that pulled the technology out of the spec sheet and put it directly in attendees' hands. Our agentic Q&A tool enabled first-of-its-kind, unscripted, real-time interaction with Qualcomm’s CEO; while a series of “try for yourself” modules spanning deck creation, travel experiences, and more, made Qualcomm’s edge AI capabilities real and testable. It's a partnership built on years of trust. Qualcomm has relied on us to shape several award-winning immersive experiences centered on edge compute, and this year that work earned three Eventex silvers.
Cracking the Date of Google I/O with Immersive Design
Eventex, Gold for Branded Games
The AI trust gap extends beyond enterprise buyers; developers, the people who will actually build with these tools, need to believe in the technology as well. For three consecutive years, we've helped Google transform the I/O Save the Date from a calendar announcement into something the global developer community looks forward to engaging with. Last year's puzzle, Prism Shift, challenged players to manipulate beams of light through mirrors and prisms, with Gemini-powered riddles unlocking bonus worlds as they progressed. We turned a date reveal into a hands-on demonstration of what building with Gemini actually looks like in practice, smashing engagement records and earning positive media attention from the tech industry. We've been working with Google for 18 years, and what this tradition illustrates, more than anything, is what long partnership makes possible: each year we add complexity, and each year the experience levels up.
The recognition is incredible but the more important signal is the pattern: the world's most recognized technology brands are investing in physical, human-scale experience specifically because it does what no other medium can. It converts skepticism into understanding, and understanding into belief. That's the work we do, and it's the work that's getting harder to ignore.
Reach out to Left Field Labs at hello@leftfieldlabs.com if you’d like to explore what’s possible at the intersection of physical and digital experiences.