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The impact of student voices in effecting positive political change cannot be undervalued. Together with the Hutchins Center for African and African American Research and the Southern Poverty Law Center’s Teaching Tolerance program, we created an online platform to let students explore the 1965 voter registration campaign in Selma, Alabama. Equal parts instructive and provocative, Selma Online vividly illustrates the importance of fighting for change, and inspires users to consider their avenues for taking action.

Voting Rights Activists
Voting Rights Activists

Engaging Students

In order to inspire students to become involved, we first had to help them understand the impact that they can make. This was our guiding principle in creating Selma Online. By inviting students to explore and understand the history and political activism of the campaign, we aimed to impress upon them the cost and importance of political engagement, both in our nation’s history and today.

Key to the project’s success was the need to make this chapter of history accessible and relatable, and to underscore the importance of continued positive action. Executed correctly, ours would be a tool to aid students’ engagement with the historical and contemporary struggles for voting equality and to guide their active participation in our democracy and in issues promoting social change.


Inspiring Action

Every facet of Selma Online works to trace a clear line from the historical events in question to the contemporary issues of voter rights suppression and the importance of political activism. The platform is strategically designed for intuitive navigation, guiding users through the events leading up to and following Dr. King’s historic march from Selma to Montgomery in March, 1965.

The material is presented through a combination of text and images, as well as clips from the 2014 feature film Selma. It is divided into chapters, each with interactive content and Q&As to prompt recall and active engagement. Throughout, quotes from key figures and student activists invite users to view the events through the lens of personal experience, illustrating the large-scale impact of individual actions.

Voting Rights Activists

More than simply an educational tool, the experience of Selma Online is an immediate and heightened revisiting of a tumultuous time, brought to life through interactive digital storytelling. As students are guided through the platform, the cumulative effect is a call to action built on an understanding of ongoing voter inequality and the responsibility they have to become informed. Lastly, now emboldened by history’s example, they are provided with numerous resources to explore the history and meaning of democracy in our nation as well as current day campaigns to secure equal voting rights.

We are proud and excited to make Selma Online available nationwide, inviting all users to understand and embrace the hard-won victories and ongoing struggle for positive political change.

Our Team


Native App Development


Creative Direction
Brand Design
UI/UX Design
Motion/3D Design



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