discovery-kids Image

Kids engage and become fluent in technology faster than ever before. We partnered with Discovery to create an app accessible to children at early stages of their learning journey, that evolves to fuel a child’s curiosity over time.

Discovery Kids Floating Animated Character

Encouraging Growth Through Play

One of the greatest challenges in designing for children is the dramatic developmental difference between a 2-year-old and 7-year-old. We set out to create an experience with respect for a child’s journey, from simple navigation to complex interactions, by establishing core design principles of safety, learning through doing, and play.

Within this framework, Discovery’s catalog of educational, inspiring, and fun kid’s content provided an amazing foundation for us to build upon. As we observed children interacting with prototypes, we found that there were opportunities to jump from moments of passive watching into deeper interaction and learning with games and activities.

This “watch and play” experience was a hit with our testers, and created further opportunities for parents to become active participants in their children’s entertainment and learning as well.

“Friendly, fun, and engaging elements are the keys to earning a child’s attention. Designing for kids requires a love for colors, characters, and lots of motion.”

- Heejin Kim, Art Director, LFL
Tone It Up - Notification 245 babes that completed the class with you
Tone It Up - Notification 245 babes that completed the class with you

“Friendly, fun, and engaging elements are the keys to earning a child’s attention. Designing for kids requires a love for colors, characters, and lots of motion.”

- Heejin Kim, Art Director, LFL

Content and Play for Kids Everywhere

One of Discovery’s main goals for the DKids platform was to create an experience accessible to children around the world. This meant that the design decisions and technology approach would need to work in many languages and across a wide variety of devices, while respecting data speed and usage in areas where both are valuable commodities.

In order to ensure this universal access, we crafted the application UI to be highly iconographic and intuitive, making it usable for children regardless of their reading abilities or cultural background. We also developed the DKids logo and brand style guide to create a fun, inspiring, and welcoming destination for kids of all ages.

“DKids offers access to educational content through watching, playing, and doing. It’s designed to work on slower Wi-Fi connections, and doesn’t require a cable subscription.“

- Meri Gulyan, Exec. Experience Strategy Director, LFL

Our Team

Technology

Native App Development
Platform Development

Strategy

UX Strategy

Creative

Creative Direction
Brand Direction
Art Direction
UI/UX Design
Motion / 3D Design
Sound Design

UP NEXT

VMware Cloud City

View Case Study