Chat-based interfaces are rapidly becoming one of the most important types of user interaction. We teamed up with Chatbase, a highly technical product, to tell their story in a way that was easy for enterprises to understand.
Visualizing Conversational Analytics
As a startup within Google’s A120 incubator, Chatbase had a complex product, but needed to communicate the offering and benefits to users. We set out to differentiate the analytics company for both consumer and enterprise audiences, while more clearly explaining the technology.
For the website launch, we re-architected the experience from the ground up to make it easier to distinguish between products, while prioritizing their new Virtual Agent Analytics product. Our focus was on the importance of contextualizing intangible and complex concepts, especially since the concept’s intention was to build understanding. Through custom animated illustrations we created a new visual language that helps to connect technical concepts with a new audience.
“Through illustration, we visualize this technical service in a contextual way, creating images that are warm and relatable for potential clients.”
Responsive Web Development
Motion / 3D Design