Left Field Labs helped VMware breathe new life into their large-scale event landscape, by infusing customer education with breakthrough interactive storytelling and CX engagement elements.
Taking a Walk in the Cloud.
LFL partnered with the VMware Cloud Marketing Team to create a one-of-a-kind immersive booth experience for VMworld Las Vegas 2018 and Barcelona 2018 called Cloud City. VMware’s cloud offering needed a distinct presence to foster a deeper understanding and greater connectivity between its brand, product and customers. Our solution, Cloud City, became a destination that merged future-forward architecture, light, texture, sound and interactions with VMware Cloud experts to give consumers a window into how the cloud, and more specifically how VMware Cloud, could be an essential solution for them. VMworld is the brand’s penultimate engagement where hands-on learning helped showcase its cloud offerings. Cloud City garnered 4,000+ demos, which led to a 20% lead conversion in 10 days.