Left Field Labs

Building magical experiences for new worlds.

Helping the beloved game engine tap into new worlds through the power of curated and thoughtful connected experiences infused with elements of surprise and delight.

Insomniac: Next billion headliners.

Insomniac is a 3rd-person social and live events experience where players are invited to indulge in the Insomniac universe; from uncovering the roots of the EDM scene in downtown LA, to enjoying live DJ sets at tentpole festivals like Dreamstate and Nocturnal Wonderland. We helped the festival front-runner reimagine what remote entertainment could look like in the EDM space and beyond, playing to its colorful history of characters and iconography and weaving it into a new medium within the Unity game engine universe. We helped ideate and ensure the event experience was accessible and connected across mobile devices, gaming consoles and TVs, weaving in social engagement elements so users could interact and dance with other attendees in their world.

Wizarding World: Bringing the magic of tech to a magical world.

Our team partnered with Imagine Exhibition team to ideate a unique immersive experience for the new Wizarding World exhibit, focused on 3D asset content creation and technical execution of AI enabled features and second screens, across 60+ different touch points across ~9 different zones.

Our agile process and inventive culture solves the most pressing of our partners’ challenges.

brand stories —

Amazon

Delivering a Prime Metaverse

Our team of dedicated Left Field Labs designers, developers and creative technologists embarked on a journey to conceptualize an industry-leading XR strategy for one of the world’s most ambitious companies, beginning with the launch of the Prime VR platform as a monumental first step in bringing their virtual universe to life.

View Case Study —

Cisco

Where Tech Connects CX to Success

Cisco and Left Field Labs have partnered across the globe to demonstrate what a new vision of shifting from customer support to customer success looks like, with the help of machine learning, connected spaces, mixed reality and avatars.

View Case Study —

DataRobot

Accelerating human achievement through augmented intelligence

DataRobot is accelerating human achievement through augmented intelligence, empowering regular people to see themselves as data scientists, with a revitalized interactive web presence and experiential exhibit.

View Case Study —

Starbucks

Brewing Up Empathy for Baristas

Left Field Labs challenged the limits of VR to bring more empathy to the Starbucks barista experience. With over 80,000 drink combinations possible, being a barista is a challenging, and sometimes stressful job. By introducing corporate executives to the barista POV, we were able to facilitate deeper understanding that became a catalyst for insight and innovation.

View Case Study —