In partnership with the Golden State Warriors, Engine Shop, and Magic Leap, we highlighted the cutting-edge design of Mercedes-Benz vehicles live at the Chase Center by using enhanced mixed reality storytelling.
When Mercedes-Benz set out to celebrate the inaugural Golden State Warriors season at the brand new Chase Center, they sought out a way to capture the attention of the GSW fan base by engaging them with their newest vehicle in an entirely unique way.
To bring Mercedes and the Warriors together in an authentic story of precision and strength, Left Field Labs partnered with EngineShop and Magic Leap to create a multi-user Augmented Reality experience.
Our experiential strategy was backed by coach Steve Kerr ’s game-time philosophy, “Strength in Numbers”, which we aligned with the GLS 450’s unique features and cutting-edge technology to help bring the immersive story to life.
The end result was an impactful interactive experience narrated by the outstanding Jon Hamm. Through it all, we learned that whether it’s about three-pointers or a best-in-class SUV, the true success of delighting a nightly queue of guests is facilitating the creation of lasting memories that would extend beyond the walls of the Chase Center.