Why rely on third-party virtual event platforms
when scale, data, and experience control are critical to long-term strategy?
Solution
We designed and deployed an internal virtual events platform in seven months.
Built for Meta's own teams, then scaled globally. It replaced external vendors with a system aligned to Meta's ecosystem,
Enabling continuous use, iteration, and integration across internal workflows.
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1,000+
events hosted using internal platform infrastructure
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Reduced
reliance on third-party event technology providers
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17x
ROI benchmark from internal adoption and reuse
The Action
What are you trying to make real?
Tell us about the bet you're making, and we'll show you how to make it real.
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