Tone It Up

After meeting with the Tone It Up team, we began a comprehensive research process that included user testing sessions to collect key insights. Through that process, we found their biggest opportunity was to leverage video content for a new kind of mobile workout experience; one that tapped into the power of community to keep users motivated.

As we became immersed in the Tone It Up community, we learned what made them so unique in the fitness world—dedication to positivity and support which bonded users together. It became clear that the digital experience needed to honor these ideals while delivering value to the business. Studio Tone It up became a place where members could connect, set goals, and schedule workouts together for increased accountability. And just like in a real-world studio, they could also chat before workouts and see who was in the class, enhancing the feeling of community and togetherness. What started as a mobile app project became a movement that strengthened a community, all because of our talent in creating with meaningful impact in mind.