Vought International: The Boys Interactive Digital Experience
Immersion in the World of Vought with The Boys
The Boys universe is bold, immersive, and full of secrets—so we partnered with Amazon to extend that experience beyond the screen. Through an interactive Vought International ‘corporate website’ and live fan activations, we merged storytelling with cutting-edge technology, letting fans explore, engage, and even see themselves as one of Vought’s Supes.
Immersion in the World of Vought with The Boys
Capturing the essence of Vought International
In our partnership with Amazon, we built a digital presence for Vought International that reflects its power, influence, and carefully crafted corporate image. The website showcases Vought’s commitment to protecting America and promoting the heroic deeds of The Seven.
Immersive storytelling within The Boys universe
We crafted a narrative-rich experience, giving fans an inside look into the world of Vought. The website features discoverable content that reveals the inner workings of Vought, from exclusive looks at iconic supersuits to VIP-access areas where crucial decisions about national security are made.
Interactive website elements
By integrating highly interactive 3D elements built using WebGL, we brought Vought’s world to life. Users can explore detailed 3D models of supersuits, navigate through key areas of Vought’s headquarters, and uncover hidden secrets throughout the site.
Graphics that Bring The Boys Experience to Life
Advanced, interactive 3D graphics
Utilizing WebGL, we developed advanced 3D graphics that provide a visually stunning and interactive experience. The technology allows for real-time rendering of complex models, ensuring smooth and engaging interactions for users.
3D photogrammetry of the Seven’s supersuits
We used 3D photogrammetry to capture highly detailed models of the Seven's iconic supersuits. These assets were then optimized for the web, allowing users to explore every intricate detail of the suits that define Vought’s heroes.
Recreating The Boys experience with on-set 3D scans
With 3D scans of on-set locations, we provided users with the ability to walk through and explore these scenes. This immersive experience lets fans step into the world of “The Boys,” exploring the real-life environments of their favorite heroes.
The Vought International Fan Experience
In-person engagement for fans of The Boys
In addition to the Vought International website, we created an experiential activation to engage fans at fan festivals in South America. This unique engagement featured “magic mirror” technology that allowed attendees to step up to a digital mirror and be transformed into the character of Homelander, utilizing a 3D scan of his iconic suit.
Interactive experience with advanced skeletal tracking
By leveraging advanced skeletal tracking, the suit was superimposed onto the visitor’s body in real time, allowing them to move, strike dynamic poses, and see themselves fully embodied as Homelander. This interactive experience not only immersed fans in the world of “The Boys,” but also let them take a piece of it with them, sharing and reliving the moment beyond the event.
Let's talk about what's next
Bringing fictional worlds to life takes more than technology—it takes storytelling, innovation, and a deep understanding of fan engagement. Whether you're creating interactive brand experiences, immersive digital content, or next-level activations, we can help at any stage of your journey. Let’s explore how we can bring your vision to life.