How do you transform an AI experimentation site
into a playful, evolving environment that drives exploration and deeper product engagement?
Solution
We rebuilt labs.google as an open AI workshop where interaction fuels discovery.
A new architecture made experiments easier to explore, while motion, responsive cards, and category pathways turned browsing into active participation.
Expanded storytelling connected early experiments to the products they become, creating a flexible platform designed to evolve.
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Engagement
time increased more than one-third after launch
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Rebuilt
architecture made experimentation easier to discover continuously
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Expanded
storytelling connected experiments with future Google products
The Action
What are you trying to make real?
Tell us about the bet you're making, and we'll show you how to make it real.
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