Making health personal with Google
Google Health
Most health tech hands you numbers and calls it “insight.” Steps, sleep scores, heart rate. All accurate, none of it personal. The Google Health app set out to do something harder: coach you, not just track you. We partnered with Google to build a site that welcomes everyone on their health journey, from building healthy habits to managing chronic conditions. It makes AI feel like having a coach in your corner.
One platform, one story
The Google Health app brings Fitbit data and Google’s AI together in one place. Our role was making that experience feel simple, clear, and intuitive.
Setting expectations
Most people landing on the site had a fixed idea of what a fitness tracker does. Steps, sleep, a number at the end of the day. None of that prepared them for an app where tracking is the starting point and coaching is the product. So the narrative had to work for people who didn’t know what this was, and people who thought they did.
Bringing the base along
Millions of people were already using Fitbit. Their data, their habits, and years of tracking behind them. We had to show that the Google Health app extended all of it into a more intelligent coaching experience. The narrative needed to help them understand the shift without asking them to start from scratch.
A coach you can trust
Any tracker can tell you how many steps you walked. Almost none can tell you what to do tomorrow. Coaching is the difference, and it only works if you trust the voice giving it.
Real questions, real answers
Coaching is a conversation, so that’s how the site presents it. We wanted people to see what talking to the coach was actually like, and to see themselves in it. So we added exchanges throughout the site as real questions with real answers. “I have 30 minutes for a workout, what do you recommend?” “Why is my sleep so off during my period?” Neither one has an answer a tracker could give.
Showing the proof
Health advice requires trust. So we built the proof into the site architecture: the experts who shaped the guidance, the research it draws on, the published studies underneath it all, and what happens to your data. Credibility as content – every proof point got a page of its own.
Wherever you are on your journey
Health means something different to everyone. Some are training, some are getting back into it, and some are just curious. The site had to meet all of them.
Something for everyone
We built the site to showcase how much the app actually covers. Not just fitness and coaching, but everything health involves. Glucose monitors, smart scales, medical records. Sharing metrics with your care team. Training plans, sleep coaching, and cycle health. It all matters to someone.
Vital signs
In the first twelve weeks, more than one in five visitors to the site went to get the app. Ultimately, projects like this tend to come down to one question: does anyone believe you? At Left Field Labs, we build sites for products that are hard to explain, audiences that have to be earned, and categories where trust comes first. The Google Health app had all three. Whatever you’re working on, we’d love to hear about it. Let’s talk.