Arccos: Bringing the invisible game to life
Arccos
Arccos tracks your golf game as you play, turning every shot into a plan for lowering your score. Behind it sits the most comprehensive data in golf tech: 1.5 billion shots tracked, 3.9 trillion data points, and an average handicap drop competitors couldn't match. It’s also the official game tracker of the PGA TOUR. What it didn't have was a way to convey that in the ten seconds a golfer spends deciding whether to try it. We partnered with Arccos to launch Arccos Air through a brand film and rebuilt trial experience, turning a decade of data into something a golfer could feel.
Golfers, not guesses
Before designing anything, we talked to golfers to get a better understanding of how they saw the product. Then we studied the field, both inside golf tech and well beyond it.
Beyond the fairway
Arccos came to us with a clear problem and an unclear cause. The trial was underperforming and nobody could say whether it was the offer, the experience, or the story being told. We needed to understand the landscape and the unique value only Arccos could offer. We analyzed the field of nearly 10 competitors, plus adjacent sports tech and wearables. Every product offered the same thing: track and measure your game. We wanted to know what makes someone actually choose.
Straight from the source
We conducted interviews with golfers and people who had signed up for the trial, some who used it and some who never did. We wanted to know where they hesitated, what they expected, and what made them walk away. The answer was consistent: everyone promises improvement, almost no one shows it. Arccos had the proof. What it didn't have was a way to show it.
Bringing data to life
Billions of shots, thousands of data points per round, and half a minute to make a golfer want to try it.
A decade in thirty seconds
The centerpiece of the launch was a brand film. We had 30 seconds to make a decade of invisible data matter: launch angles, spin rates, distance gaps, miss tendencies. A golfer generates all of it, yet sees none of it. So we pulled the data out of the phone and into the world around them. Wind, elevation, distance, all of it alive and impossible to ignore.
From insight to scorecard
Tracking is the start. Getting better is the goal. Our competitive research made that clear. The products that won weren’t the ones showing the most data, they were the ones showing what the data did. So the film shows the whole arc: the patterns the golfer couldn’t see, the practice that follows, and the round where it finally pays off.
“Left Field Labs didn’t just redesign a website — they guided the positioning of Arccos Air...What stood out most was how cohesive the experience was.”
-Tom Williams, Executive Vice President, Arccos Golf
Designed, not decorated
We rebuilt the entire experience around a single question: what makes a golfer hesitate before signing up, and what helps them see the value?
Down to the studs
Interest is one thing. Signing up is another. So we took the entire trial apart, landing page through checkout, mapping where people hesitated and where they left. Then we redesigned the flow around what we found, testing the sequence until the path from curiosity to signup made sense at every step.
Elevating the brand
Arccos had spent a decade building one of the most advanced products in golf. The brand around it needed to carry that weight. We sharpened the positioning, elevated the visual language, tightened the design system, and built an experience that matched the product’s ambition from the first frame of the film to the last click of checkout.
From proof to persuasion
Arccos had the best data in golf and it wasn’t moving anyone. We started with golfers, found what the category was missing, and built a film, a brand, and a trial experience worthy of the product. Producing something great and getting people to care are two different jobs. The second one is ours. Let’s talk.