1. Sponsor.
This program (the “Program”) is sponsored by Left Field Labs LLC (“Sponsor”), in connection with its marketing initiative targeting global C-suite executives and business decision-makers. The Program invites participants to submit written descriptions of real-world business challenges that may be addressed through artificial intelligence or creative technology. From among the submissions received, Sponsor will select one (1) participant to receive, at no cost, a tailored creative engagement as described below (the “Prize”). Participation in the Program does not create any client, employment, or agency relationship with Sponsor.
2. Eligibility.
Participation in the Program is open only to individuals who meet all of the following criteria (each, an “Eligible Participant”):
(i) Age. Must be at least eighteen (18) years of age at the time of entry.
(ii) Authority. Must submit on behalf of a legitimate organization (private company, academic institution, public company, or non-profit entity), business unit, or department that the Eligible Participant leads, works for, or is otherwise authorized to represent. Submissions must be made either (a) by a C-level or commensurate decision-maker, or (b) by an individual authorized to submit on behalf of a C-level or commensurate decision-maker. Submissions made by individuals without such authority are ineligible.
(iii) Agency Affiliations. Individuals who are employees, contractors, or representatives of competitors (as determined by Sponsor in its sole discretion) are not eligible to participate. Sponsor may, in its sole discretion, disqualify any entry it determines to be affiliated with an agency or competitor.
(iv) Clients and Vendors. Current clients, customers, vendors, or suppliers of Sponsor may be eligible to participate; however, Sponsor reserves the right, in its sole discretion, to exclude such parties to avoid actual or perceived conflicts of interest.
(v) Agreement to Terms. Eligible Participants must acknowledge and accept these Terms & Conditions at the time of submission, and consent to Sponsor’s review and potential use of submitted materials for evaluation, marketing and other purposes.
Submissions that fail to satisfy all of the above criteria will be disqualified without notice. Sponsor reserves the right to verify eligibility at any time and to request supporting documentation.
3. Entry Period.
Entries will be accepted starting on September 23, 2025 and ending on November 14, 2025. Sponsor will review entries starting the week of November 17, 2025 and shall notify the winning participant by December 31, 2025. The public announcement will follow at a juncture mutually decided on by the Sponsor and Eligible Participant.
4. How to Enter.
To participate in the Program, Eligible Participants must complete and submit the official online entry form made available by Sponsor during the Entry Period. The entry form requires the following information:
(i) Contact Information. Eligible Participants must provide their first and last name, job title, professional email address, organization name and website, headquarters location (city, state/province, country), and indicate whether their organization operates regionally or globally. Phone number and a secondary contact may also be provided but are optional. Phone number and/or a secondary contact may also be provided but are optional. Eligible Participants will be asked to confirm their existing stature in peer advertising organizations, or within an organization already serviced by Left Field Labs.
(ii) Organizational Snapshot. Eligible Participants must identify their organization’s industry, size, and annual revenue range.
(iii) Challenge Submission. Eligible Participants must provide (i) a title for the challenge, and (ii) a written description (maximum 350 words) of the business challenge their organization is facing. Eligible Participants may optionally describe solutions already attempted, anticipated roles for AI or digital innovation, desired solution types, or preferred engagement format (e.g., prototype, proof-of-concept, workshop).
(iv) Strategic Fit and Intent. Eligible Participants must answer questions regarding their organization’s current approach to innovation, past innovation projects, importance of external visibility, desired outcomes from participation, level of internal support, and (optionally) specific technologies, platforms, or AI models of interest.
Only entries submitted in full compliance with these instructions, and received by Sponsor within the Entry Period, will be eligible. Sponsor is not responsible for late, incomplete, misdirected, or technical failures that prevent timely receipt.
5. Review Criteria.
All eligible submissions will be reviewed and evaluated by Sponsor based on the following non-exclusive criteria:
(i) Strategic fit with Sponsor’s capabilities (alignment of the challenge with Sponsor’s areas of expertise).
(ii) Challenge quality and clarity (specificity, focus, and articulation of the business challenge).
(iii) Internal readiness and potential for collaboration (level of executive sponsorship and organizational capacity to engage).
(iv) Storytelling potential and innovation opportunity (ability of the challenge and proposed solution to serve as a compelling case study or proof point).
6. Prize.
One (1) Eligible Participant will be selected to receive a creative engagement delivered by Sponsor at no cost (the “Prize”). The scope and scale of services to be provided as part of the Prize will be determined by Sponsor in its sole discretion, based on the nature of the Eligible Participant’s submission and Sponsor’s assessment of the most effective response. The Prize may include, but is not limited to: (i) A vision or immersion sprint intended to define and inform the future development of a minimum viable product (“MVP”) or conceptual framework for the submitted idea. The build-out of any MVP is not included in the prize. Sponsor retains the sole right to determine the specific form, duration, deliverables, and format of the Prize, including whether to provide a workshop, proof of concept, or other creative engagement. No cash alternative or substitution will be offered for the Prize. The Prize is non-transferable and may not be assigned, resold, or exchanged. Any additional services or deliverables beyond the scope of the Prize, if requested by the winning participant, may be subject to a separate written agreement and fees.
7. Winner Selection and Notification.
All eligible submissions received during the Entry Period will be reviewed by Sponsor and evaluated according to the Review Criteria set forth in Section 5. Sponsor will select one (1) submission for award of the Prize, in its sole discretion. Sponsor’s decisions regarding eligibility, evaluation, and selection are final and binding on all Eligible Participants. Sponsor reserves the right not to select a winner if, in its judgment, no suitable submission is received.
The potential winner will be notified by Sponsor via the email address or phone number provided in the entry form in mid-November. The winner must respond within five (5) business days of notification to confirm acceptance of the Prize. If the potential winner cannot be contacted, fails to respond within the required timeframe, declines the Prize, or is found to be ineligible, Sponsor may, in its sole discretion, select an alternate winner or elect not to award the Prize. The winning participant will be required to complete and return an eligibility certification, intellectual property and publicity release, or other documentation reasonably requested by Sponsor as a condition of receiving the Prize.
8. Intellectual Property.
(i) Definition of Work Product. For purposes of these Terms and Conditions, “Work Product” means the deliverables created by Sponsor in connection with the Program. In most cases, Work Product will take the form of vision or strategy sprints, including strategy documents, conceptual frameworks, and illustrative design files or “renders.” For clarity, “renders” means non-functional design visualizations created to demonstrate concepts, not working prototypes or software build-outs.
(ii) Ownership.
(a) Final Work Product. Except as set forth herein, ownership of the final Prize Work Product shall remain with the winning Eligible Participant.
(b) Sponsor Rights. Notwithstanding the foregoing, Sponsor retains (i) the right to share any and all work if the project is abandoned by the winning participant, (ii) the right to use any Work Product (including final Work Product) for marketing, case studies, press releases, and insights reporting, and (iii) the right to control timing and content of publicity related to the project and the Program. Participant waives any right to review, approve, or receive notice of Sponsor’s use of the foregoing.
(c) Subsequent Pursuit. If the winning participant elects not to pursue further development of the Prize what the Sponsor develops as a part of the Program, Sponsor shall retain the right to reference, describe, and showcase the Work Product, and may independently explore related opportunities, provided that Sponsor does not disclose or commercialize the winning participant’s confidential business information without consent
(iii) Licenses.
(a) Non-Winning Eligible Participants. By submitting an entry, each Eligible Participant grants Sponsor a worldwide, royalty-free, perpetual, irrevocable, transferable, and sublicensable license to anonymize, aggregate, and otherwise use insights from submissions for research, educational, and promotional purposes. This includes the right to publish aggregated or anonymized findings in reports, whitepapers, or other thought-leadership materials.
(b) Winning Participant. In addition to the rights retained by Sponsor 8(ii)(b), the winning participant grants Sponsor a worldwide, royalty-free, perpetual license to use, reproduce, display, perform, and distribute the Work Product in promotional, educational, or case study contexts, including but not limited to whitepapers, speaking engagements, conferences, and marketing collateral.
(c) Publicity Rights. By participating, Eligible Participants (and the winning participant) consent to Sponsor’s use of their name, likeness, organizational affiliation, and project details for promotional, educational, and marketing purposes in any media worldwide, without additional compensation or consideration.
(iv) Reservation of Rights. Except for the limited licenses expressly granted to Sponsor under this Section, all intellectual property rights in and to the submissions and Work Product remain with the Eligible Participants (and winning participant). No transfer of ownership to Sponsor is intended or shall be implied.
8.2 DISCLAIMER OF LIABILITY
TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL WE, OUR PARENTS, SUBSIDIARIES, AFFILIATES, OR ANY OF THEIR DIRECTORS, MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, AGENTS OR THIRD PARTY LICENSORS, BE LIABLE FOR ANY SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE OR EXEMPLARY DAMAGES OR LOSSES ARISING OUT OF OR RELATING TO THIS AGREEMENT AND/OR THE TERMS AND/OR THE WEBSITE PROVIDED HEREUNDER OR ANY OTHER INTERACTIONS WITH US, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS LIMITATION OF LIABILITY APPLIES WHETHER THE ALLEGED LIABILITY IS BASED ON CONTRACT, NEGLIGENCE, RECKLESSNESS, PROFESSIONAL NEGLIGENCE, TORT, STRICT LIABILITY OR ANY OTHER BASIS OR LEGAL THEORY.
9. Participant Representations and Warranties.
By entering the Program, each Eligible Participant represents and warrants that:
(i) General Compliance. Participation in the Program and performance of obligations under these Terms and Conditions will not violate any applicable laws, regulations, or third-party rights and that Eligible Participant has the full right, power, and authority to enter these Terms and Conditions and to grant the rights set forth herein.
(ii) Submissions.
(a) The submission is the Eligible Participant’s original work or has been lawfully obtained, and the Eligible Participant has all necessary rights, licenses, permissions, and authority to submit the content provided in their entry, and that such submission does not infringe, misappropriate, or otherwise violate any intellectual property, privacy, confidentiality, or other proprietary rights of any third party, nor will Sponsor’s review of the submission (or any use in accordance with these Terms and Conditions) violate any third party rights.
(b) Eligible Participants will not include in their submission any personally identifiable Information (“PII”) of third parties, trade secrets, or other sensitive/confidential business information. Sponsor will not request or process such data as part of the Program, and any Work Product created will use non-production or dummy data supplied or generated by Sponsor.
(iii) Liability for Improper Sharing. Eligible Participants shall be solely responsible and liable for any claims, damages, or losses arising from its submission, including any improper disclosure of confidential or proprietary information belonging to Eligible Participants, its organization, or third parties. Sponsor expressly disclaims any responsibility or liability with respect to the content of submissions.
10. General Conditions
Sponsor reserves the right, in its sole discretion, to cancel, suspend, or modify the Program if fraud, technical failures, unauthorized human intervention, legal or regulatory requirements, or any other factor beyond Sponsor’s reasonable control impairs the integrity, fairness, or proper functioning of the Program. In such event, Sponsor may select a winning participant from among the eligible entries received prior to the action taken, or take such other action as Sponsor deems fair and appropriate. Sponsor further reserves the right, in its sole discretion, to disqualify any individual or entry that it determines to be in violation of these Terms and Conditions, to have tampered with the entry process or the administration of the Program, or to have engaged in any conduct that undermines the integrity or fairness of the Program.
11. Limitation of Liability.
To the maximum extent permitted by law, and notwithstanding any other provisions of these Terms and Conditions, Sponsor and its affiliates, officers, employees, and agents shall not be liable for: (i) late, lost, misdirected, or incomplete entries; (ii) technical malfunctions, interruptions, or failures of any kind; (iii) errors in printing, administration, or Program communications; (iv) use of or reliance on the Prize services and Work Product; or (v) any incidental, consequential, indirect, special, exemplary or punitive damages of any kind, whether in contract, tort (including negligence), product liability, strict liability or any other theory, or for any lost revenue, lost sales, lost profits, business interruptions, loss of business information or other economic loss arising out of these Terms and Conditions or the use (or inability to use) the Work Product, whether or not the other party has been informed of the possibility of such damages. The winning participant assumes full responsibility for the use and outcome of any services and the Work Product delivered as part of the Prize. For clarity, Sponsor shall have no responsibility for any unauthorized disclosure of PII, trade secrets, or confidential information submitted by an Eligible Participant in violation of these Terms and Conditions. The parties acknowledge and agree that the limitations set forth in this Section 11 are fair and reasonable in relation to the benefits received by each party and are an essential basis of the bargain between the parties. Accordingly, the parties agree that these limitations shall apply notwithstanding any failure of essential purpose of any limited remedy.
The Prize consists solely of the services expressly described in Section 6. The winning participant acknowledges and agrees that Sponsor makes no warranties, express or implied, with respect to the Prize, and assumes no responsibility for the outcome, results, or effectiveness of the services or Work Product delivered. The winning participant is solely responsible for any business decisions made based on or in connection with the services or Work Product provided as part of the Prize.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, AND NOTWITHSTANDING ANY OTHER PROVISIONS OF THESE TERMS AND CONDITIONS, IN NO EVENT SHALL SPONSOR’S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE PROGRAM AND THE WORK PRODUCT, WHETHER IN CONTRACT, TORT, OR OTHERWISE, EXCEED ONE HUNDRED. DOLLARS ($100). THIS LIMITATION APPLIES TO ALL CLAIMS, DAMAGES, LOSSES, COSTS, CANCELLATIONS, SUSPENSIONS, MODIFICATIONS, DISQUALIFICATIONS, AND LIABILITIES OF ANY KIND, REGARDLESS OF THE LEGAL THEORY ASSERTED. EACH PARTY ACKNOWLEDGES THAT SUCH AN AGGREGATE LIABILITY IS A FAIR AND REASONABLE ESTIMATE OF ANY LOSS OR DAMAGE LIKELY TO BE SUFFERED BY THE OTHER PARTY IN THE EVENT OF A BREACH UNDER THESE TERMS AND CONDITIONS.
12. Taxes.
The winning participant is solely responsible for any and all federal, state, provincial, local, or other taxes, fees, or assessments associated with acceptance and use of the Prize, including the fair market value of services received. Sponsor will not provide tax advice or assume any responsibility for the winning participant’s tax obligations. The winning participant is encouraged to consult with their own tax advisor regarding the proper reporting and potential tax consequences of receiving the Prize. If required by law, Sponsor may report the value of the Prize to the appropriate tax authorities and issue applicable tax reporting forms (including, without limitation, IRS Form 1099 for U.S. residents).
13. Disputes / Governing Law.
These Terms and Conditions shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of law principles. Any dispute, claim, or controversy arising out of or relating to the Program or these Terms and Conditions shall be resolved exclusively and finally by binding arbitration administered by JAMS. The arbitration shall take place in New York County, New York, before a single arbitrator, and judgment upon the award rendered by the arbitrator may be entered in any court of competent jurisdiction.
Eligible Participants agree that any and all disputes will be resolved solely on an individual basis, and that they shall not participate in or seek to bring or join any class action, representative action, collective action, or similar proceeding. The arbitrator shall have no authority to consolidate claims of different parties or to fashion class or representative relief.
Notwithstanding the foregoing, Sponsor may bring an action in state or federal court located in New York County, New York, solely for injunctive or equitable relief (without posting bond or proving damages) to protect its intellectual property or confidential information, and each Eligible Participant consents to the jurisdiction of such courts for that limited purpose.
14. Privacy.
By participating in the Program, Eligible Participants acknowledge and agree that Sponsor may collect, store, and use the personal information provided in connection with entry and participation. Such information may include, without limitation, name, contact details, professional title, organization, and submission materials. Sponsor will use this information for the purposes of administering the Program, evaluating submissions, selecting winners, and fulfilling prizes. Sponsor may also use aggregated and anonymized data from submissions for research, insights reporting, marketing, and thought-leadership publications, as further described in Section 8.
All personal information will be collected, stored, and processed in accordance with Sponsor’s Privacy Policy (https://www.leftfieldlabs.com/privacy-policy )which is incorporated by reference into these Terms and Conditions. By entering, entrants consent to such collection, storage, use, and processing.
15. Contact
Left Field Labs, LLC
One World Trade Center, 69th Floor
New York, NY 10007
Attn: Ian Smith
Email: ismith@leftfieldlabs.com
16. Miscellaneous.
(i) Assignment. Neither party may assign its rights or obligations under these Terms and Conditions without the prior written consent of the other party, which consent shall not be unreasonably withheld, provided that the assigning party may assign these Terms and Conditions and its obligations hereunder without prior written consent to any successor to its business by merger or consolidation or to any party acquiring substantially all of the assets of the assigning party.
(ii) Severability. The provisions of these Terms and Conditions are severable, and if any one or more such provisions will be determined to be invalid, illegal or unenforceable, in whole or in part, the validity, legality and enforceability of any of the remaining provisions or portions thereof will not in any way be affected or impaired thereby and will nevertheless be binding between the parties hereto.
(iii) Waiver. Any waiver of any kind by either party of a breach of these Terms and Conditions must be in writing, will be effective only to the extent set forth in such writing, and will not operate or be construed as a waiver of any subsequent breach by the other party. No failure of either party to insist upon strict compliance with any obligation or provision hereunder, and no custom or practice of the parties at variance with the terms hereof, will constitute a waiver of any right to demand exact compliance with these Terms and Conditions. Neither party’s delay nor omission in exercising any right, power or remedy upon a breach or default by the other party will impair any such right, power or remedy.
(iv) Entire Agreement. These Terms and Conditions constitute the entire agreement, including all understandings, representations, conditions, warranties and covenants, between the parties concerning the subject matter hereof. These Terms and Conditions supersedes, and these Terms and Conditions govern, any prior or collateral agreements or understandings between the parties whether written or oral, with respect to the subject matter hereof.
(v) Survival. Sections 8, 9, 10, 11, 12, 13, 14, 15 and 16 shall survive termination or expiration of the Program.