Brewing Up Empathy for Baristas
Left Field Labs challenged the limits of VR to bring more empathy to the Starbucks barista experience. With over 80,000 drink combinations possible, being a barista is a challenging, and sometimes stressful job. By introducing corporate executives to the barista POV, we were able to facilitate deeper understanding that became a catalyst for insight and innovation.
A whole new way to see what's brewing.
At its best, technology can be a powerful tool for providing new perspectives, building compassion, and changing behavior. For Starbucks, Left Field Labs challenged the limits of VR to bring more empathy to the barista experience. By introducing corporate executives to a barista’s firsthand POV, important nuances were translated into deeper understanding and actionable insights, thereby becoming a catalyst for innovation and improvement on behalf of its customers, and workforce.
